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About Custom Packaging & Gift Sets
Custom packaging is often the first point of contact for your customer and they’ll price out the item based on the packaging that it comes in. This can include gift boxes, kraft bags, velvet pouches and printed tissue paper with your branding on. We have custom gift boxes made to look amazing and turn a normal item such as a candle into a special occasion present that looks twice as expensive when it comes out of a beautifully printed box with matching tissue. Many e-commerce companies invest a lot in their packaging as unboxing is the one physical part of the customer’s online purchase. As a result, a simple kraft bag or pouch with branding printed on it can become a great advertising tool as it gets posted, tagged and shared on social media. Custom printed bags are also a great way to advertise on the street as they can carry as much information as you require and can be distributed to potential customers in retail stores. Velvet pouches are also a great way to present items such as jewelry as they give the customer a feeling of quality and make them feel that the item is worth the price tag. Corporate gift programs also use custom packaging to present their corporate gifts. All of the gifts are wrapped up in consistent custom packaging with the company name printed on it so that the name is recognized before the gift itself. The way that you present an item can greatly affect the margin that you receive for it. Pairing your custom packaging up with a seasonal gift for your holiday programs is a great way to increase margin on your sales. It can also be used for closing-day presentations on home gifts.
